The words you chose, as well as your response, during a crisis are critical. Effective messaging, timing, and management can help protect, repair, and promote your reputation. One bad step will do the opposite.
We work with our clients to anticipate, prepare for, and successfully respond to crisis situations by developing a multi-faceted, step-by-step crisis communication plan to preserve the reputation, respect and credibility you have worked hard to earn. We prepare clients with the training necessary to confidently respond to aggressive questioning from media, legislative committees, and ideological sources. Our strategic counsel provides a way forward for companies, associations, and individuals to reassure employees, stakeholders, legislators, regulators, and the public during times of trouble. DCG Public Affairs often pairs with a client’s legal team to identify opportunities to mitigate damage and promote messages that protect the corporate brand.
- Crisis communications plan development
- Rapid response media monitoring
- Media training
- Message development
- Stakeholder engagement
- Social media strategy, management, and execution
- Complete project management